Signature program
Founder Readiness Sprint.
Turn assumptions into evidence for your next business decision.
Whether you’re shaping an idea, validating a startup, strengthening an operating business, exploring a new market, or preparing for a capital conversation, the Sprint gives you a disciplined way to learn from the market before making the next move.
Open Founder Readiness Sprints run periodically rather than continuously. Join the waitlist and we’ll let you know when new founder cohorts open.
What changes
Leave with evidence you can act on.
The Sprint is designed to change what you know—and make the next decision clearer.
Customer clarity + market evidence
Understand who matters, what they value, and which patterns, objections, behaviors, and unmet needs are worth acting on.
A stronger business decision
Know what to build, change, sell, test, stop, or pursue next—with real market evidence behind it.
Your next growth path
Evaluate a new offer, customer segment, market, position, pivot, innovation, or expansion opportunity.
Capital readiness
Sometimes the next move is capital. Sometimes the evidence shows what needs to be proven first. The Sprint helps you understand which is true—without turning readiness into fundraising preparation.
The readiness process
From assumption to decision.
The Sprint is a sequence, not a checklist. Each step only works because the one before it happened.
- 01
Assumptions
Name what you believe and what your venture depends on being true.
- 02
Conversations
Structured customer and stakeholder conversations, not pitches.
- 03
Signals
The pains, language, and workarounds that repeat.
- 04
Evidence
Signals organized into something you can point to and defend.
- 05
Decisions
What to build, change, sequence, or stop.
- 06
Readiness
A venture whose next move is grounded in the market.
Who it’s for
- Idea-stage founders and startup teams
- Operating businesses testing an offer, segment, or growth path
- Technical and research founders entering the market
- Cohort participants in a partner program
What you leave with
- A clearer priority customer
- Market evidence behind your strongest claims
- A stronger business decision
- A defined next move or experiment
Detailed Sprint structure, formats, and schedules are shared directly with founders and partner organizations.
Three ways in
How founders join the Sprint.
Individually through an open cohort, privately with your team, or through a partner organization.
Join the waitlist
Join the waitlist for the next open Founder Readiness Sprint. We’ll let you know when new founder cohorts open.
Bring your team
Want to take your founding or leadership team through the process together? Ask about a private Founder Readiness Sprint for your team.
Participating through an organization?
Founders may also access the Sprint through a BSO, accelerator, university, pitch competition, or ecosystem partner.
Not ready for a formal Sprint? Explore the community — Analog Room, Humans in the Loop, Signal Table, and other open experiences.